Man UTD / Chevrolet
Chevrolet was the premium sponsor for the Premier League club, Manchester United from 2013-2022. The partnership providided fans with access to their Man United heroes via digital, social, and experiential activations during, and unlike any other automotive brand. My role as Art Director with Commonwealth/Mccann allowed me to excel rapidly in 360 campaign production and social thinking. Scroll through to check out the case studies below.
Agency: CW McCann
Client: Man UTD
Category: Sports/Auto
GLORY GLORY MAN UNITED
GLORY GLORY MAN UNITED
Here’s a case study overview of the program ☝️
Photography
As Art Director I got to capture some candid moments with some of the world’s finest footballers. With ongoing 2017/18 campaigns, it was my role to help map the locations and compositions of what the players would be doing on-set and where how/where to feature them for deliverables over the year. For these particular shots, I had the pleasure of working with the UK fashion photographer, Perou, at Old Trafford.
Rituals Campaign
This social activation was created for fans to encourage their match-day rituals and share them with Chevrolet FC. My focus was to help build hype around assets for social and digital conversations that followed.
Social Trailors
The Everything but Football, Football show
A content series about everything besides what fans love most, their star-players having fun.
