The idea is far from complex, create a Twitter contest for people to send us selfies with a mullet or selfie to have our team Photoshop mullets on them for the Natty Light Mullet Campaign. Why? Because nothing goes better with drilling ice-cold Natty Lights than with an ice-cold mullet. Check out some of the submissions here and here.
Agency: Draftline
Client: Natural Light
Category: Social / Earned Media