TikTok
While with ELA Advertising I directed three national campaigns for TikTok including New Years, Super Bowl, and one to drive awareness called Dare to Be. As ACD, I ideated, pitched and managed the team through production. The work was some of the most fun I’ve had on set ever, working with some of the most incredible TikTok influencers out there.
Agency: ELA
Client: TikTok
Category: Social
New Year’s
New Year New Me
TikTok is the #1 global destination for unfiltered, independent self-expression. For New Year’s, we cast popular TikTok influencers to highlight their unique talents. We spotlight raw self-expression for every screen, then put it where it counts—in Times Square.
Our very happy client, Krystal ☝️
Super Bowl
#GOLONG
Super Bowl Sunday divides America but one thing unites us—we watch on the big screen while playing it out on our phones. With TikTok rolling out longer video creation, we invited them to play while second-screening on their phones and go longer than ever for the big game.
Dare to Be
DARE TO BE
With a bold call to action, a cast of TikTok creators, and Post Malone's first licensing agreement with a brand, our TikTok brand campaign empowered users to break through every self-expression barrier and Dare to Be.
