Ready, Set, Intro! 🏁
Greetings, 180LA I'm an Art Director/Design lead with plenty of senior experience and specializing in mapping clear creative journeys for both clients and internal teams from end👏to👏end for the win.
Here are some samples that reflect my experience. Thanks!
Creative Lead→Adobe Social
If you scroll through @AdobeVideoandMotion or @Adobe IG/TikTok you’ll find highly designed, fun, and educational content posts I’ve orchestrated with Adobe through The Outcast Agency and Kvell. It’s some of the most fun I’ve had directing, designing, and managing.
Las Vegas Rebrand
Design Systems, Social, Broadcast:
During my time with R&R Partners, I rebranded Las Vegas. That’s right, I rebranded an entire city, resulting in a wide adoption of the brand. I made presentations to the Mayor and various resort stakeholders. The result was of epic proportions, from animated OOH’s to Times Square takeovers. This ALSO led to a major overhaul of guidelines and the rollout of various design systems.
More Design Systems ↴
So many more! I used to do branding kits for Collab West.
Bud Zero Earned
Conceptual Thinking for Earned Media:
I got people to put down their drinks and switch to an NA the night before Thanksgiving to encourage better drinking choices. The result? Earned media for Bud Zero. On Nov. 24, Budweiser Zero hosts “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time for a free Uber ride home.
Manchester United x Chevy
Digital Content and Art Direction:
My director experience started with online videos and episodic content for Manchester United in tandem with Chevrolet. During my time at Commonwealth/McCann, I led all Art Direction and design to build the franchise’s 6-year brand. Equipping me with the tools to plan, shoot, and own the intricacies of the 360 production process.
Unagi
E-Scooters
Video Content and Design Systems:
A clear road makes for an easy journey. I specialize in easy-to-follow briefing processes that include animation storyboarding and guiding campaign journeys. My work for Unagi Scooters with The Beach House incorporates the 360° vision across all media types and investor goals. This requires crafting animated and commercial content video productions and maintaining UI and design systems – covering product UI, out-of-home, social, and more.
Production POV
Below is a capture of my storyboarding process from a video with the EV charger brand, Loop Global. From using AI to build boards to roughing together boardomatics, I believe in doing what it takes to provide a clear vision of the final creative and win more biz.
Art Direction for Video/GFX