Amazon Prime Video
“Zero Hour” encourages consumers to moderate their drinking without compromising on flavor or experience. On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time for a ride home.
Agency: Outcast
Client: Prime Video
Category: Streaming
From Midnight to 1am, It’s Zero Hour.
Insight: The night out before Thanksgiving is a time-honored tradition, known to many as "Blackout Wednesday" for obvious reasons.
Idea: Create a sobering up campaign deeming 12am - 1am as “Zero Hour” to encourage beer drinkers to drink more responsibly by switching to Bud Zero during this time.
Thrillist:
“To avoid any real next-day scaries, Uber is partnering with Budweiser to get folks home safe this Thanksgiving Eve.”
