GREETINGS, CANVANAUTS!
I’m a Creative Director with 3+ years guiding teams on global campaigns, national activations, and creator content for Adobe. I’m stoked to share my experience for the Creative Director, North America Advertising role.
At Dentsu, I’m an ACD Creative Director of Performance Marketing—don’t let the title fool you; it takes multiple ACDs to cover my PTO. Jokes aside, I lead the performance creative team, delivering massive campaigns for Adobe Firefly and Express.
With over 12 years of senior agency leadership experience, including a freelance SVP Creative Director role at Digitas, I combine extensive agency experience with a vast knowledge of marketing for creative tools.
From launching Adobe’s first Generative AI to leading major sports sponsorships and shaping Adobe’s content supply chain, I’m confident I can shed some light on what it takes to own this role.
↓ Scroll to explore projects curated just for you.
A CLEAR ROAD IS AN EASY ROAD
As a design-first director, my approach focuses on creating a clear, strategic roadmap that empowers creative teams—I believe clear, well-structured briefings are key to achieving high-quality creative outcomes.
My experience leading Adobe projects from a range of agencies has equipped me to navigate teams through complex creative processes—from defining creative architectures to leading strategic partnerships with company-wide goals in mind to drive measurable results.
ADOBE X MLB SPONSORSHIP
THE UNLOCKER ROOM
THE UNLOCKER ROOM
To celebrate Adobe’s first-ever partnership with Major League Baseball as its official Creativity Sponsor, our team at Dentsu launched The Unlocker Room — a one-of-a-kind fan experience unveiled during the 2025 MLB All-Star Week in Atlanta.
This immersive activation invited fans into a reimagined locker room powered by Adobe’s latest creative tools. From AI-powered jersey customization to Adobe Express photo booth templates, attendees could personalize their experience like never before. In just hours, hundreds of custom jerseys were produced and thousands of fans walked away with downloads of Adobe Express on mobile — turning a moment of engagement into a long-term brand connection.
Dentsu
My Role: Led creative concept development, experience production, and visual design. Additionally, I defined the creative framework for performance marketing efforts, including email campaigns and online video strategy.
Three years as creative director for
ADOBE SOCIAL CAMPAIGNS
ABOUT ADOBE NEWSROOM
Newsroom is an internal social franchise at Adobe where a mix of organic, evergreen, and trending content flourish across their various channels. As creative director/creator within this social team, my responsibilities have encompassed overseeing visual content, providing leadership to design teams, cultivating collaborations with top-tier influencers, and maintaining the creative point of view in content creation across Instagram, TikTok, and Twitter/X. Going beyond post creation, I've formulated successful social strategies, harnessed the momentum of viral trends, orchestrated social-first launches for Adobe's latest products, and ensured repeatable processes to maintain brand values and benchmarks.
The Outcast Agency and Kvell
My Role: Oversaw design production, worked hands-on, led brainstorms, and presented concepts while collaborating closely with strategy.⤵
ORGANIC SOCIAL FAN FAVORITES
Template Creation / Influencer Relations
EXPRESS INFLUENCERS
ADOBE EXPRESS IT WITH CREATORS
Adobe Express is a standout in the prosumer design app space, competing with tools like Canva and becoming a go-to for entrepreneurs, students, and social managers.
The Adobe team tasked us with creating exceptional templates rooted in real user experiences, leading to the launch of Express Influencers. We collaborated with creators aligned with the target audience to design templates tailored to their needs and showcased remixing ease through videos demonstrating quick adaptation for various brands.
The Outcast Agency
My Role: Oversaw design and video production, worked hands-on, led brainstorms, interviewed creators, and presented concepts while collaborating closely with strategy and the Adobe Express team.⤵
Social Moment
40 YEARS OF ADOBE
GETTING WEIRD FOR ADOBE’S 40TH
In 2023, Adobe celebrated 40 years of pioneering digital creativity. Our task was to create social-first content highlighting key milestones like its founding, Photoshop's launch, the PDF's creation, and its first AI tools. We crafted posts reflecting on past innovations, honoring contributors, and inspiring creativity for the next 40 years.
The Outcast Agency
My Role: Oversaw creative production, collaborated closely with strategy and the Adobe team, worked hands-on, led brainstorms, interviewed creators, and presented concepts.⤵
Supportive Event Content
ADOBE MAX
SUPPORTING ADOBE MAX, EVERY STEP OF THE WAY.
Over the years, I’ve been deeply involved in Adobe MAX, creating experiences that engage both in-person and virtual audiences. This month, my team is leading an in-person activation with manga artist ACKY, designing an immersive experience based on his art in Firefly that connected attendees directly with the art.
In previous years, I managed social creative teams at Outcast and Kvell, producing ongoing content and ad-hoc posts to ensure virtual viewers never missed a moment of the event. Across all activations, my work focused on blending live and digital storytelling to extend the reach and impact of Adobe MAX.
The Outcast Agency and Kvell
My Role: Oversaw design, conducted social listening groups, worked hands-on, led brainstorms, and presented concepts while collaborating closely with strategy.⤵
VENDER AND TEAM MANAGEMENT
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360° Design Process
Oversight of post design, templates, AI prompts, and maintenance of multiple Adobe guidelines and brand/creator styles for online assets.
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UGC Content
Perfecting edutainment content that creators on TikTok not only like💓 but save for later.
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Creator Relations
From seeking out creators to briefing them and collaborating with them within speedy timelines.
MORE PROJECTS
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CHEVROLET GOALKEEPERS CAMPAIGN
CW McCann, Detroit.
Art Direction and Design lead for the campaign. Oversaw concept, social extensions, video editing, and online content. Also won a bunch of Clios. ⤵
6 Clio Awards ☝️
R&R Partners, LA.
I was the Associate Creative Director who led the rebranding of the city and the rollout of its paid/organic social glow-up, here.⤵
LAS VEGAS REBRAND LAUNCH
ELA Advertising, LA.
I moved to California in 2018 and worked as an Associate Creative Director for TikTok at ELA Advertising. I led a small design team and directed some projects that I am proud of. Here are my favorites.⤵
TIKTOK PAID SOCIAL CAMPAIGNS
BUD ZERO EARNED MEDIA CAMPAIGN
Draftline, NYC.
Creative lead across concept, design direction, social, and earned oversight. ⤵
Design Systems With Collab West ↴
Video and GFX Direction ↴
Jaguar Racing → The Beach House
Keynote Animation → The Beach House
Man United Trailers → Commonwealth McCann
References? ↴
