CANVA FRIENDS! ✨
I’m reaching out regarding the Senior Performance Creative role.
Currently an ACD of Performance Marketing at Dentsu Creative, I serve as the agency’s Generative AI expert and creative lead on the Adobe Creator Marketing account.
DENTSU CREATIVE’S PERFORMANCE MARKETING
DESIGN LEAD FOR ADOBE CREATORS.
Below is a quick reel of the style of work I make on Adobe's Creator Marketing team. I focus on generating compelling, artifact-free brands/creations, then adapting them across hundreds of marketing deliverables to show the creative community Adobe’s latest AI tools in action.
CREATIVE TOOLS WIZ
As an AI-first Art Director, I build intuitive creative roadmaps that empower teams to execute ongoing performance ads at scale for Adobe.
While my current role centers on Adobe tools, I continually explore other tools like Canva and AI workflows across the industry landscape.
I also specialize in concepts that inspire creative user trial of new tools and features while overseeing multiple ads, site pages, storyboards, animations, and emails simultaneously.
PROJECTS!
Keep scrolling for recent samples.
PERFORMANCE FEATURE RELEASES
Ongoing testing campaigns showcasing the latest tools and features in action.
This first one features an interior designer creator workflow.
COFFEE BRAND CREATOR
Ongoing release campaigns showcasing the latest AI features in action.
ARTS AND CRAFTS CREATOR
Ongoing release campaigns showcasing the latest AI features in action.
AI DEEPLINKS
Creation of hook-worthy artwork based on trending moments designed to inspire user trial.
↑ MLB Playoffs
↑ Wimbledon
↑ Pets for pet sake
ADOBE MAX
Driving annual creative execution across the Adobe website, event signage, paid social, and event experiences.
@ LIFECYCLE @ EVERY STAGE
@ LIFECYCLE @ EVERY STAGE
SPONSORSHIP MARKETING
ADOBE X MLB
THE UNLOCKER ROOM
Led the art direction of a fully AI-generated fan experience, creating customizable jerseys with unique AI patches for MLB All-Star Week in Atlanta.
OPENING DAY
Created the AI illustration style and art direction for the Opening Day 2026 campaign.
DISPLAY
TEACHING THE PROS TO AI
Over the last two seasons, I’ve had the opportunity to collaborate directly with MLB’s biggest stars.
Creating a brand kit with Ozzie Albies.
Created Ozzie’s custom Nike cleats for MLB Players’ Weekend.
Creating a Mascot with Cal Raleigh.
MANAGEMENT STUFF
Beyond designing the work, I have been managing. Currently, I oversee a small team of mid-level directors, teaching them Figma workflows, prompting sensibilities, and the AI taste necessary to succeed in the industry today.
TEAM OVERSIGHT
5+ years overseeing design teams for success in AI, Adobe Suite, and beyond.
QUALITY CONTROL
Oversight over 100+ campaign deliverables ensuring slop-free creative consistency.
WORKFLOWS
Creating process flows that other team members can use to drive efficiency.
MORE TRADITIONAL ART DIRECTION
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CHEVROLET GOALKEEPERS
CW McCann, Detroit.
Art Direction and Design lead for the campaign. Oversaw concept, social extensions, video editing, and online content. Also won a bunch of Clios.
6 Clio Awards ☝️
LAS VEGAS REBRAND
R&R Partners, LA.
I was the Associate Creative Director who led the rebranding of the city and the rollout of its paid/organic social glow-up, here.
TIKTOK PAID SOCIAL CAMPAIGNS
ELA Advertising, LA.
I moved to California in 2018 and worked as an Associate Creative Director for TikTok at ELA Advertising. I led a small design team and directed some projects that I am proud of. Here are my favorites.
LAND ROVER TREK EXPERIENTIAL
The Beach House, LA.
Creative Director of video content and design lead for the 2023 event. Oversaw event collateral, video production, photography, and social assets.
BUD ZERO EARNED MEDIA CAMPAIGN
Draftline, NYC.
Creative lead across concept, design direction, social, and earned oversight.
References? ↴
Martin Wysor @Walmart
Martin Wysor @Walmart
Joe Volpicelli @Dentsu
Joe Volpicelli @Dentsu
Mallory Shoemaker @Adobe
Mallory Shoemaker @Adobe
Jason Fisher @Sega
Jason Fisher @Sega
Please reach out for more samples or about my experience. Thank you!
