Ah, the captivating world of feature shoots – where cars become the stars of uninspiring yet oh-so-necessary videos. These global feature videos, shared with excitement across the globe (not really), have unwittingly become my masterclass in the intricacies of vehicle film production. Because, let's face it, what better way to learn the minutiae of the trade than through the riveting world of feature videos? I created about 4 of these literal feature films and had a lot of fun on set for them while spreading them across all media of the integrated spectrum.