CONSCIOUS MINDS! ✨
Currently at Dentsu Creative, I serve as the agency's Generative AI expert and creative lead for the Adobe Creators and Sports Marketing teams.
A CLEAR ROAD IS AN EASY ROAD.
As a Creative Director with over 6 years of experience, I specialize in design, content, and generative AI. My passion is ideating content, and my director POV is paving creative roadmaps that empower teams to execute efficiently and drive results.
While my current role centers on Adobe tools, I am a nerd who loves exploring the latest workflows and systems to move content team towards success.
✨ ADOBE FIREFLY’S AGENCY LEAD ✨
Below is a quick reel of the style of work I make for Adobe Firefly on Adobe's Creator Marketing team. I focus on building compelling, artifact-free worlds, then adapting them across hundreds of marketing deliverables and organic social to show the creative community Adobe’s latest tools in action.
PROJECTS!
Keep scrolling for recent samples.
PRODUCT FEATURE RELEASES
Ongoing release campaigns showcasing the latest AI features in action.
This first one features an interior designer creator workflow.
COFFEE BRAND CREATOR
Ongoing release campaigns showcasing the latest AI features in action.
ARTS AND CRAFTS CREATOR
Ongoing release campaigns showcasing the latest AI features in action.
AI DEEPLINKS
Creation of hook-worthy artwork based on trending moments designed to inspire user trial.
↑ MLB Playoffs
↑ Wimbledon
↑ Pets for pet sake
ADOBE MAX
Driving annual creative execution across the Adobe website, event signage, paid social, and event experiences.
SPONSORSHIP MARKETING
ADOBE X MLB
THE UNLOCKER ROOM
Led the art direction of a fully AI-generated fan experience, creating customizable jerseys with unique AI patches for MLB All-Star Week in Atlanta.
OPENING DAY
Created the AI illustration style and art direction for the Opening Day 2026 campaign.
DISPLAY
CREATING WITH THE PROS
Over the last two seasons, I’ve had the opportunity to collaborate directly with MLB’s biggest stars.
Creating a brand kit with Ozzie Albies.
Created Ozzie’s custom Nike cleats for MLB Players’ Weekend.
Creating a Mascot with Cal Raleigh.
ORGANIC AND MEMES:
ADOBE EXPRESS IT WITH CREATORS
For years, I’ve directed and collaborated with top-tier creators across Adobe’s suite of creator apps, including Adobe Express.
Together, we’ve developed hundreds of high-performing templates used daily by creators, entrepreneurs, athletes, and social managers. My role spans co-designing templates aligned with each creator's distinct style and business goals, while directing video content that engages their audience and drives broader awareness for Adobe’s tools.
The Outcast Agency, Kvell, Denstu Creative.
My Role: Oversaw design and video production, worked hands-on, led brainstorms, interviewed creators, and presented concepts while collaborating closely with strategy and the Adobe Express team.⤵
@ LIFECYCLE @ EVERY STAGE
@ LIFECYCLE @ EVERY STAGE
SPONSORSHIP MARKETING
CHEVY X MAN UNITED
CHEVROLET GOALKEEPERS
CW McCann, Detroit.
Art Direction and Design lead for the campaign. Oversaw concept, social extensions, video editing, and online content. Also won a bunch of Clios.
6 Clio Awards ☝️
GLORY GLORY MAN UNITED
GLORY GLORY MAN UNITED
Here’s a case study overview of the program ☝️
THE EVERYTHING BUT FOOTBALL,
FOOTBALL SHOW
A content series about everything besides what fans love most, their star-players having fun.
SOCIAL TRAILORS
MANAGEMENT STUFF
Beyond designing the work, I have been managing. Currently, I oversee a small team of mid-level directors, teaching them Figma workflows, prompting sensibilities, and the AI taste necessary to succeed in the industry today.
TEAM OVERSIGHT
5+ years overseeing design teams for success in AI, Adobe Suite, and beyond.
QUALITY CONTROL
Oversight over 100+ campaign deliverables ensuring slop-free creative consistency.
WORKFLOWS
Creating process flows that other team members can use to drive efficiency.
MORE PORJECTS
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TIKTOK PAID SOCIAL CAMPAIGNS
ELA Advertising, LA.
I moved to California in 2018 and worked as an Associate Creative Director for TikTok at ELA Advertising. I led a small design team and directed some projects that I am proud of. Here are my favorites.
LAS VEGAS REBRAND
R&R Partners, LA.
I was the Associate Creative Director who led the rebranding of the city at one time and led the rollout of the organic social glow-up you see on their pages today, here.
BUD ZERO EARNED MEDIA CAMPAIGN
Draftline, NYC.
The big idea is getting bargoers to switch to Bud Zero at closing time before the holiday to earn a free cab home.
Creative lead across concept, design direction, social, and earned media.
LAND ROVER TREK EXPERIENTIAL
The Beach House, LA.
Creative Director of video content and design lead for the 2023 event. Oversaw event collateral, video production, photography, and social assets.
References? ↴
Craig Nelson @Dentsu
Craig Nelson @Dentsu
Joe Volpicelli @Dentsu
Joe Volpicelli @Dentsu
Mallory Shoemaker @Adobe
Mallory Shoemaker @Adobe
Jason Fisher @Sega
Jason Fisher @Sega
Please reach out for more samples or about my experience. Thank you!
