Ready, Set, Intro! 🏁
Greetings, Joan Creative. I'm a Creative Director with plenty of experience mapping clear campaign journeys for clients and internal teams from end👏to👏end for the win.
Here are some samples of recent projects, automotive work, and my sometimes unhealthy obsession with brand social. Thanks!
The Beach House, LA.
Creative Direction lead for 2023/2024 event. Oversaw event collateral, video production, photography, and social assets.⤵
Land Rover Trek Event
As a CD of social for Adobe. I know what’s good for a brand’s feed.
The Outcast Agency, LA.
Associate CD/ACD of social posts, memes, digital templates, influencers, and online videos.⤵
Adobe Social
McCann, Detroit.
Art Direction and Design lead for Manchester United x Chevy. Oversaw social creation, video production, photography, and online content.⤵
Chevy x Manchester United
6 Clio Awards ☝️
Uber x Budweiser = Zero Hour
Draftline, NYC.
Creative lead across concept, design direction, social, and earned oversight. ⤵
Unagi E-Scooters
The Beach House, LA.
Creative Director and design lead across online videos, social media, packaging, guidelines, and more.⤵
Mack Truck Rebrand
VSA Partners, Chicago.
My automotive journey began as a design lead for the Mack semi-truck rebrand. Includes print, packaging, web layout, and tradeshow. ⤵
Las Vegas Rebrand
R&R Partners, LA.
Associate Creative Director of rebranding the city. Included guidelines, social assets, out-of-home, and various TV campaigns.⤵
Budweiser Supreme Brand
Draftline, NYC.
Freelance Creative Director of art and copy for the new product packaging plus campaign assets for launch.⤵
Design Systems ↴
I created many branding kits as a freelancer for Collab West (Formally Aesthetic/Plato).
Direction for Video and GFX ↴
Jaguar Racing → The Beach House
Man United Trailers → Commonwealth McCann
TikTok Super Bowl OLV → ELA Advertising
Bud Light Hard Soda Super Bowl → Draftline
Keynote Animation → The Beach House
Dolby Cinema Product Video → The Beach House
