Ready, Set, Intro!

Greetings, Otoh. I'm an LA-based Creative Director of Art with plenty of experience mapping clear digital campaign journeys for clients and internal teams from end👏to👏end for the win.

Here are some samples that reflect a variety of projects I’ve led from product campaigns to rebrands, all of which have included paid media, social media, e-commerce, and email marketing. Thanks!

Brand Vision

Agency background: I have 15+ years juggling a variety of brands and timelines from my agency background.Which means constantly having to adapt quickly and ideate sellable ideas with constant changes.

Visionary: A clear road is an easy road. My special sauce is taking a core brand/business goal and being able to map it in a super clear and well-articulated vision with partners, vendors, and internal team members.

Creative POV: I'm always looking for creative solutions to stand out on social media. I keep bookmarks for inspiration and the latest trends so my teams are ready to pursue the next big thing. I also rely on my team to keep me informed.

Production Oversight

Partner Collaboration: Having been agency-side many years I've director many outside vendors including video, animation, pr, and influencer agencies.

Network: I have acquired a bunch of vendors and creative contractors who are ready to jump at the sight of my text message. With this, there's never a time we will have to look far to accomplish a job.

Efficiency: Having worked with some of the biggest tech companies like Adobe and Open AI and even Space companies, I implement as many efficiency tools as I can from collaborative tools live to AI to pick up the pace.

Budgets: Because of this I'm able to work with budgets that are high and non-existent.

Strategy

Digital Strategist: Previous clients and supervisors have praised me for being able to double as a strategist as well as a creative director. References from Adobe and SEGA on available.

Better Insights: I believe better insights and attention to customer behavior provide better outcomes. Give the consumer what they want and believe in who they are. This has proved to be true across all media types from big campaigns, to social, to email.

Best Practices: Getting things to look great is the easy part. Ensuring they are top-tier creative means ensuring best practices are met and we are delivering above industry standards.

Recent Experience?

As a CD of digital/social for Adobe. I know what content performs.

More Adobe

Kvell Agency, LA and The Outcast Agency, LA.
Associate Creative Director of social posts, digital templates, creator content, influencers, and online videos.⤵

Adobe Social

Acer Predator Gaming

Havas Annex, ATL.
Creative Director of concept for brand launch territories, brand refresh, and other 360 thinking. (Pause videos to read through) ⤵

Budweiser Zero Earned Media Pitch

Draftline, NYC.
A stop-drinking activation stunt for the King of NA Beers.Creative lead across concept, design direction, social, and earned oversight. ⤵

Las Vegas Rebrand

R&R Partners, LA.
Associate Creative Director of rebranding the city. Included guidelines, social assets, digital ads and out-of-home, and various TV campaigns.⤵

Amazon Kids+

The Outcast Agency, LA.
Creative leader across concept, design direction, social, and earned oversight. ⤵

ELA Advertising, LA.
I moved to California in 2018 and worked as an Associate Creative Director for TikTok at ELA Advertising. I led a small design team and directed some projects that I am proud of. Here are my favorites.⤵

TikTok

Chevrolet Goalkeepers social + OLV

CW McCann, Detroit.
Art Direction and Design lead for the campaign. Oversaw concept, social extensions, video editing, and online content. Also won a bunch of Clios. ⤵

6 Clio Awards ☝️

Chevrolet Global 360 Branding

CW McCann Detroit.
Creative lead across branding Chevy for international markets including concept, design direction, social, TV, and earned oversight. ⤵

The Beach House, LA.
Lately, I’ve been Creative Directing on a fun e-scooter brand where I help oversee social content, influencers, online videos, guidelines, and more.⤵