Ready, Set, Intro! 🏁
Greetings, Rivian Marketing and Social Team! I'm an Associate Creative Director specializing in social and digital campaigns. Born in the Motor City, residing in Sunny LA.
Applying for ACD, Social Media / Art + Design, I have curated some recent projects and notes about my expertise here.
Miles in Management
Mentoring:
A clear road is an easy journey. I offer a formulated briefing process outlining both organic and paid social concepts visually to drive end-to-end outcomes for influencers, production studios, and in-house creative teams. My expertise has been honed through managing teams with Adobe, Land Rover, Amazon Fire Auto, and more. Powered by a passion for mentoring, I deliver best-in-class campaigns and content while hitting goals for brands and internal teams.
Charged Collaboration
Teamwork:
In today's interconnected media landscape, I believe social impact goes beyond beautiful ads alone—it's about fostering relatable connections across all brand channels and departments to succeed. As a Creative Director, I thrive in being the connector between cross-functional teams, strategically crafting content for both organic and paid social in harmony with the broader company vision. My background with tech and auto industry leaders like Adobe and Land Rover showcases my proficiency in blending creativity with strategic insight. Let's craft narratives for Rivian that speak the language of consumers and beyond.
The Outcast Agency, LA.
Associate Creative Director of social posts, memes, digital templates, influencers, and online videos.⤵
Adobe Social
Trendjacks Made Easy
Although not related to luxury EV automotive, these examples demonstrate how simple social trends can be leveraged with minimal effort using a social listening strategy and swift creative execution.
The Drake album post even earned itself a feature on CNN.
Recent Automotive Productions
Paid, Online, Organic Content
As a part-time Creative Director with TheBeachHouse.LA – I oversee a small production team on the visual aspects of video edits, ideating social content, creating director treatments, design, and vendor relations for Land Rover, Jaguar, Unagi Electric Scooters, The New School, and more.
Content Dev From Start to Finish
Below is a capture of my storyboarding process from a video project with the EV Charger brand, Loop Global. Although not always necessary, I believe in doing what it takes to provide my partners with a clear visualization of the final creative output from start to finish.
Adventures in Data, Insights, and Trends
Strategy:
From a social sense, data means everything.
As a social creative director for Adobe, Anheuser-Busch, and GM, I’ve adopted meaningful tools for tapping into the minds of consumers through analytics to drive real brand engagements. From A/B testing to employing substance experts to creating trend-jacking workflows to move at the speed of culture, I’ve done it all.
Mack Truck Rebrand
VSA Partners, Chicago.
Design lead for the semi-truck rebrand. Includes print, packaging, web layout, and tradeshow. ⤵
The Beach House, LA.
Art Direction + Design lead for the 2023 event. Oversaw event collateral, video production, photography, and social assets.⤵
Land Rover Trek Event
Unagi
The Beach House, LA.
Art Direction + Design lead across packaging, online videos, social media, guidelines, and more.⤵
Automotive Design Samples
Campaigns, Social, Digital
My roots in the auto advertising industry started at Commonwealth//McCann, where I had the opportunity to create more Chevrolet advertisements than I can keep count of. My experience there helped me understand the nuances of 360 automotive advertising and how to capture vehicles for all media types. I was also recognized for my art direction and design contributions to the Chevrolet Goalkeepers campaign, which earned me six Clio awards.
The Road Ahead?
The journey to manufacturing sustainable vehicles in the US can be rocky. I believe my contribution as ACD with Rivian will help ensure a smoother climb, gathering believers ready for adventure along the way. Let's illuminate the future landscape of exhilarating EVs with a revolutionary social movement.