ADOBE | MLB
THIS OPENING DAY
Opening Day is here. Express your fandom in Adobe Express with exclusive templates all season long.
DISPLAY
THE UNLOCKER ROOM
To celebrate Adobe’s first-ever partnership with Major League Baseball as its official Creativity Sponsor, our team at Dentsu launched The Unlocker Room — a one-of-a-kind fan experience unveiled during the 2025 MLB All-Star Week in Atlanta.
This immersive activation invited fans into a reimagined locker room powered by Adobe’s latest creative tools. From AI-powered jersey customization to Adobe Express photo booth templates, attendees could personalize their experience like never before. In just hours, hundreds of custom jerseys were produced and thousands of fans walked away with downloads of Adobe Express on mobile — turning a moment of engagement into a long-term brand connection.
Dentsu
My Role: Led creative concept development, experience production, and visual design. Additionally, I defined the creative framework for performance marketing efforts, including email campaigns and online video strategy.
ADOBE MLB POST SEASON MASCOTS
To celebrate the MLB Postseason, Adobe partnered with Major League Baseball to launch an interactive mascot creation challenge using Adobe Firefly generative AI in Adobe Express. Fans were invited to quickly design their own fantastical mascots, with submissions entered into a bracket-style “Mascot Playoffs” where the community could vote for their favorites in live polls.
To get the campaign in full swing for fans, we brought All-Star catcher Cal Raleigh into Adobe’s Seattle office, where he creative directed his own custom mascot. His participation helped inspire fans across the country to start creating and compete in the mascot showdown.
Dentsu
My Role: Creative Director who led creative concept development, content production, and visual design. Additionally, I defined the creative framework for performance marketing efforts, including social calandar strategy.
CHEVROLET GOALKEEPERS CAMPAIGN
CW McCann, Detroit.
Art Direction and Design lead for the campaign. Oversaw concept, social extensions, video editing, and online content. Also won a bunch of Clios. ⤵
6 Clio Awards ☝️
Man UTD / Chevrolet
Chevrolet was the premium sponsor for the Premier League club, Manchester United from 2013-2022. The partnership providided fans with access to their Man United heroes via digital, social, and experiential activations during, and unlike any other automotive brand. My role as Art Director with Commonwealth/Mccann allowed me to excel rapidly in 360 campaign production and social thinking. Scroll through to check out the case studies below.
Agency: CW McCann
Client: Man UTD
Category: Sports/Auto
GLORY GLORY MAN UNITED
GLORY GLORY MAN UNITED
Here’s a case study overview of the program ☝️
Social Trailors
The Everything but Football, Football show
A content series about everything besides what fans love most, their star-players having fun.
References? ↴
