CONSCIOUS MINDS! ✨

I am reaching out regarding CD roles. Currently at Dentsu Creative, I serve as the agency's Generative AI expert and creative lead for the Adobe Creators and Sports Marketing teams.

DENTSU CREATIVE’S GENERATIVE AI LEAD

Below is a quick reel of the style of work I make for Adobe Firefly on Adobe's Creator Marketing team. I focus on building compelling, artifact-free worlds, then adapting them across hundreds of marketing deliverables and organic social to show the creative community Adobe’s latest tools in action.

A CLEAR ROAD IS AN EASY ROAD.

As a Creative Director specialized in Design, Content, and now AI, I build intuitive creative roadmaps that empower teams to execute efficiently at scale.

While my current role centers on Adobe tools, I continually exploriong workflows and systems to drive content team success.

PROJECTS!

Keep scrolling for recent samples.

PRODUCT FEATURE RELEASES

Ongoing release campaigns showcasing the latest AI features in action.
This first one features an interior designer creator workflow.

COFFEE BRAND CREATOR

Ongoing release campaigns showcasing the latest AI features in action.

ARTS AND CRAFTS CREATOR

Ongoing release campaigns showcasing the latest AI features in action.

AI DEEPLINKS

Creation of hook-worthy artwork based on trending moments designed to inspire user trial.

↑ MLB Playoffs

↑ Wimbledon

↑ Pets for pet sake

ADOBE MAX

Driving annual creative execution across the Adobe website, event signage, paid social, and event experiences.

@ LIFECYCLE @ EVERY STAGE

SPONSORSHIP MARKETING

ADOBE X MLB

THE UNLOCKER ROOM

Led the art direction of a fully AI-generated fan experience, creating customizable jerseys with unique AI patches for MLB All-Star Week in Atlanta.

OPENING DAY

Created the AI illustration style and art direction for the Opening Day 2026 campaign.

EMAIL

DISPLAY

CREATING WITH THE PROS

Over the last two seasons, I’ve had the opportunity to collaborate directly with MLB’s biggest stars.

Creating a brand kit with Ozzie Albies.

Created Ozzie’s custom Nike cleats for MLB Players’ Weekend.

Creating a Mascot with Cal Raleigh.

MANAGEMENT STUFF

Beyond designing the work, I have been managing. Currently, I oversee a small team of mid-level directors, teaching them Figma workflows, prompting sensibilities, and the AI taste necessary to succeed in the industry today.

TEAM OVERSIGHT

5+ years overseeing design teams for success in AI, Adobe Suite, and beyond.

QUALITY CONTROL

Oversight over 100+ campaign deliverables ensuring slop-free creative consistency.

WORKFLOWS

Creating process flows that other team members can use to drive efficiency.

MORE PORJECTS

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CHEVROLET GOALKEEPERS

CW McCann, Detroit.
Art Direction and Design lead for the campaign. Oversaw concept, social extensions, video editing, and online content. Also won a bunch of Clios.

6 Clio Awards ☝️

LAS VEGAS REBRAND

R&R Partners, LA.
I was the Associate Creative Director who led the rebranding of the city and the rollout of its paid/organic social glow-up, here.

TIKTOK PAID SOCIAL CAMPAIGNS

ELA Advertising, LA.
I moved to California in 2018 and worked as an Associate Creative Director for TikTok at ELA Advertising. I led a small design team and directed some projects that I am proud of. Here are my favorites.

LAND ROVER TREK EXPERIENTIAL

The Beach House, LA.
Creative Director of video content and design lead for the 2023 event. Oversaw event collateral, video production, photography, and social assets.