Welcome to
my cover show and tell.
Greetings, Catalyst Team.
☝️ My fiancé and dog/son, Bleu
About Me
Aside from being a devoted family man, I have over 10+ years of experience working with brands like Adobe, Anheuser-Busch, and Las Vegas. I'm a creative director with a passion for brand campaigns, content, and social media. I admire the spirit and work of Catalyst Marketing and believe I can offer a unique perspective not only as a visionary leader but also in building agency growth.
Why I'm Reaching Out
As a senior creative, I’ve had the pleasure of contributing to concepts for larger campaigns at agencies, but I have also perfected the process for building out the rest of the 360 thinking. I have led agency marketing processes for new business and client outreach and have many years building or mentoring creative teams of different capacities.
Prove it? Okay, fine. For social, this simple Drake parody post I made drove 72k+ engagements for @Adobe last year, pretty much more than anything they've ever posted. It even earned itself a feature on CNN. For Branding, I recently developed the brand vision of this new product for Budweiser, visual and copy. And for marketing creative agencies, here’s some branding I worked on for R&R and Outcast.
Where I’ve Been Lately
With Outcast, a branding, PR, and social agency, I managed content and social campaigns for Adobe channels. Before that, I worked with Draftline, where I served across a number of Anheuser-Busch accounts such as Busch, Natty Light, Budweiser Zero, and Estrella Jalisco. There, I helped ideate Super Bowl spots, strategized earned media moments, worked on social media, and even designed some on-shelf packaging as mentioned.
With R&R Partners, I rebranded the city of Vegas with a small team and led the rollout of the city’s rebrand and always-on content strategy. I even got to see a casino get blown up once.
Feel free to check out some of my recent work and resume below 👇
Natty Mullets
The concept is simple yet effective: host a Twitter contest where participants send in selfies with a mullet or a regular selfie, and our team Photoshops a mullet onto their photo as part of the Natty Light Mullet Campaign. Why? Because nothing pairs better with ice-cold Natty Lights than an ice-cold mullet. To get a taste of the fun, check out some of the submissions here and here.
Agency: Draftline
Client: Natural Light
Category: Social / Earned Media
Adobe Social
Over the last 3+ years, I have had the pleasure of Creative Directing for Adobe social channels including @Adobe, @AdobeExpress, @AdobeGenCreate, and more. Along with leading a creative team, my role has involved translating cultural moments into relatable content for creatives everywhere. This experience has included working with some of the most amazing creators online today. Not to mention, making a few memes along the way.
Agency: Outcast / Kvell
Client: @Adobe
Category: Social + Campaigns
Zero Hour
“Zero Hour” encourages consumers to moderate their drinking without compromising on flavor or experience. On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time for a ride home.
Agency: Draftline
Client: Bud Zero
Category: Social / Earned Media
Las Vegas Rebrand
What happens in Vegas stays in Vegas, right? Well, not so much for the always-on, 'Gram-it-or-it-didn't-happen generation. So, my team at R&R Partners evolved its iconic tagline to "What Happens Here, Only Happens Here" and amplified it with a star-studded 360 campaign.
Six weeks before launch, Steven Tyler of Aerosmith leaked the line at a show in Vegas, and by the next day, it was worldwide news, leading many to speculate.
So, we played along and released social teasers with iconic Vegas influencers and residents and bold, type-driven OOH—including prominently in Times Square during New Yew Year's Eve 2019. The campaign officially kicked off with a 60-second Grammy Award launch spot and proceeded with multiple films, social, influencer, OOH, PR, news, and disruptive media plays.
Agency: R&R Partners
Client: LVCVA
Category: 360 Campaign / Social